Creating a branding guide for the lifestyle blog "What Did Abhaya Say" was a fun and creative experience. This project, completed for a graduate course assignment, involved crafting a cohesive brand identity that reflected the blog's essence: a platform for personal essays and reflections. The branding guide defined the guidelines for logo design, color palette, typography, and overall visual style. By developing a comprehensive branding guide, I ensured that "What Did Abhaya Say" could communicate its unique identity consistently and effectively.