Crafting a branding guide and sample social media mockups for Sigma Kappa's social media channels was a project that set up the foundation for my year long role as the Vice President of Public Relations. This endeavor involved creating a cohesive brand identity that aligned with Sigma Kappa's values and resonated with its audience. The branding guide encompassed defining the sorority's voice, tone, visual elements, and guidelines for content creation. The sample social media mockups demonstrated how these guidelines could be applied across various platforms, ensuring consistency and effectiveness in communication. By creating these assets, I aimed to enhance Sigma Kappa's social media presence and engagement, ultimately contributing to its brand success.