Creating a branding guide for the University of South Florida Medical Response Unit was an fun and challenging experience. Collaborating closely with the MRU team, I developed a comprehensive guide that defined the unit's brand identity, including its mission, values, voice, and visual elements. The guide serves as a roadmap for consistent branding across all social media channels, ensuring that the unit's message is clear, cohesive, and impactful. By establishing guidelines for logo usage, color schemes, typography, and imagery, the branding guide helps strengthen the unit's identity and enhance its presence within the USF community.