This report examines Dunkin's branding strategies, focusing on internal and external efforts. Dunkin' emphasizes quality and convenience internally to motivate its workforce. Externally, it has rebranded, collaborated with brands and influencers, and utilized Super Bowl commercials. Consumer perceptions highlight Dunkin's affordability and convenience, with loyalty stemming from engagement and product quality. Dunkin' faces competition from major chains and local shops, but adapts to market trends like plant-based alternatives and digital ordering. The report concludes with a SWOT analysis and insights into Dunkin's website and social media strategies.