This report analyzes Chill Bros Scoop Shop's current online capabilities, focusing on their website, social media presence, and additional marketing strategies. The website is predominantly informational, with an eCommerce section for online orders and gift card purchases. Social media engagement varies, with Facebook averaging nine likes per post and Instagram showing higher engagement. The report identifies areas for improvement, such as mobile optimization and social media strategy. A SWOT analysis highlights opportunities for contests and enhanced engagement. The proposed social media marketing plan aims to create cohesive, branded content targeting Tampa locals to increase brand awareness and engagement.