Crafting a branding guide and sample user interface for the university social connection app "BullsNation" was an exciting project undertaken for a graduate course assignment. The branding guide aimed to establish a cohesive brand identity that resonated with the university's student body. It included defining the app's mission, values, voice, and visual elements. Additionally, the sample user interface design showcased the app's functionality and user experience, providing a glimpse into its intuitive navigation and engaging features. By creating a comprehensive branding guide and user interface, I aimed to capture the essence of "BullsNation" and enhance its appeal to potential users, contributing to its success as a social hub for the university community.